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Step #4
Search Engine Submission
- Next Step -
GUIDELINES
DO:
- Be informative. The surest way to get search engines to
index your site is to use clear, relevant and specific
language. This reveals your site as it was made to be seen
while avoiding ambiguities. As a result, in any given search
the author-audience relationship will be that much tighter.
- Use constant and consistent thematic keywords. Each and
every site has an underlying "big picture". Try to
capture the meaning of the site in a few critical words. Refer
to these same words in the body of the page (or in other
heading sections). Most search engines give more weight to
words found in the title, especially if those words are also
found in the body of the text.
- Use meta tags. This helps you control your site’s
description in the search engines that support them. Require that
each page have a meta description tag, and that the content of
this tag is in the first two or three sentences of the main body
copy.
- Position your keywords. Be sure your strategic keywords
appear in the crucial locations on your web pages. The page
title is most important. Failure to put strategic keywords in
the page title is the main reason why perfectly relevant web
pages may be poorly ranked. Search engines also like pages
where keywords appear "high" on the page. To
accommodate them, use your strategic keywords for your page
headline, if possible. Have them also appear in the first
paragraphs of your web page.
- Use alt tags. These provide alternative text for all images.
Make the alternative text rich and meaningful. Adding alt text
should be standard procedure for all web page creation. This
is very important for those surfers that have graphics turned
off to save time as an ALT tag will display if the graphic
does not.
DON’T:
- Do not abuse meta tags. The inordinate use of meta tags is
not only frowned upon, it is self-defeating. The window of
opportunity for this little prank is closing. Most of the
major search engines have refined their search capabilities to
ignore excessively long meta tags and some are now penalizing
sites that use them.
- Avoid keywords that do not relate to the site.
- Avoid duplication of pages with different URLs.
- Do not use different pages that bridge to the same URL
- Where possible avoid using frames for your page, or at least
your main home page.
- Do not repeat a word excessively. In a meta tag, a word in
the same form should not appear more that 3 times.
- Next Step -
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